At its core, coaching is a partnership. You and your coach will work together to determine how you are “wired” and identify your main personality traits. We also work on developing your personal brand. You will learn how human brains behave under certain circumstances and the neuroscience behind how this may prevent you from being your best. While we approach much of the work as a team, YOU have to do a lot of the heavy lifting, and it can be difficult at times. Our discussions are completely confidential, and we will go as deep as you are willing. We have some bedrock principles that we review and assess along the way to make sure you are ready to move or “climb” to the next level. Physical and emotional wellness is one of the first “rocks” or hurdles we examine to make sure you are ready for the journey. Next we review your equipment and your balance, while charting a detailed, safe path to the summit. While helping you find and define your “true north,” your coach will hold you accountable, but also have your back and ensure that your journey is a success.



• A generic, cookie-cutter franchise, and coaching program—It is 100% personalized.

• All fun—For example, exercise isn’t always fun, but it does lead to better results.

• A “one and done” program—we help you build habits to make them sustainable.



”It‘s been great working with Joe over the last several months. Joe taught me how to plan for interviews, have a clear agenda and objectives, and visualize the success of the situation. He is very good at crystallizing overwhelming opportunities into simple questions and answers. Working with Joe has helped me clarify my thoughts and goals, become more focused and productive, and provided accountability and positive support. Joe is very flexible and informed about so many fields and has coached me on many topics from business and finance planning, to resumes and letters writing, to networking. I’ll continue to learn from Joe as he is an inspiring mentor with a sense of life/work balance. Thank you Joe!”


—Rouane Itani, Communications Consultant/ Multimedia Producer



• We have an on-boarding process that includes a questionnaire, a personality behavior assessments, and a personal strengths assessment—in addition to an initial 90-minute session.

• We develop a picture of who you are now and create a vision of where you want to grow.

• We meet twice monthly via phone and in person occasionally for 60 minutes with follow-ups in-between to check in on specific actions, commitments and your assignments

• You can contact your coach between sessions with specific questions or concerns.

• North Rock will bill you monthly for the fee amount and you can cancel at any time.


Questions about our program?


Click to download brochure.


Free ConsultationRisk-free for 30 days


Serving Washington DC  |  Maryland  |  Northern Virginia

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Executive Coach and

Professional Development Consultant


Let’s start a conversation about your future at




Executive Coach and

Professional Development Consultant


Serving Washington DC  |  Maryland  |  Northern Virginia