North Rock Leadership is dedicated to helping individuals; teams and organizations make permanent and positive changes in their personal and professional lives. Change is one of the hardest things for individuals to do, and sustaining that change is even harder. North Rock Leadership is guided by one of the golden rules of rock climbing:  Always prepare before the climb with proper training, equipment and planning; and NEVER climb alone. We believe an experienced guide is essential to help you get prepared, conditioned and oriented for your journey and then to help keep you moving forward until you reach your goal.

IT’s All about you



Joe worked with me on coaching for a period of several months. He has a warm and open-hearted personality that makes him very approachable. Joe was able to quickly assess and understand my situation. He offered skillful guidance drawn from his wisdom and experience tailored particularly for me. At each meeting, Joe set up specific assignments and exercises that helped me overcome negative thinking that posed personal and professional barriers. He is easy going and flexible, yet inspired the motivation I needed to make progress. I am forever grateful for Joe’s coaching and continue to enjoy success as a result.“

—Ned Nugent Senior Developer |  IT Solutions Design Specialist | TD Bank


Joe Shaffner is a professional development consultant based in the Washington, DC area and Western Maine. He has more than 30 years experience in building and leading successful teams in fast-paced businesses around the world. He spent 30 years in software development and sales organizations during that time, he coached hundreds of successful individuals and teams using tools such as Emotional Intelligence (EQ), DISC, VIA Strengths, Steven Covey Principles, Situational Leadership and the Five Behaviors model.

 Joe earned his B.S. in business and economics from University of Maine and an M.B.A. from George Washington University. He is a certified Everything DISC and Five Behaviors facilitator, and he is a current participant in an International Coaching Federation certification program. He enjoys playing the guitar and many outdoor sports. He lives with his wife and two sons in Silver Spring, Maryland and the mountains of Western Maine from time to time.

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Executive Coach and

Professional Development Consultant


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